I have completed seven of the ten guest experience surveys for my case study. Based on my research thus far, the Spa at Estancia La Jolla Hotel is a first class spot for relaxation and rejuvenating activities. I am currently only focusing on the consumer perspective however; the guests I’ve spoken with have been very pleased with their experiences. My approach to this case study is to learn everything I can about the Spa so I can better evaluate what areas the Spa needs improvement or is excelling.

I regularly patron the Spa and can say from my personal experience that their service has always been outstanding. My goal for this case study is to learn what will make them even better. Currently their market consists of mainly residents in the local area and hotel guests. The commonality between the two markets is that they are looking for a service as well as an experience. My goal is to find what consumers are looking for to make those memories personal and experiences that impact them forever.